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1. Marketing plan helps in

a) better lead generation
b) better systems
c) better results
d) improved balance sheet
e) better customer service
Ans: ( c)

2. Which is the largest commercial bank in India?

(A) Reserve Bank of India
(B) State Bank of India
(C) ICICI Bank
(D) Bank of India
Ans: (B)

3. Innovation means

a) Compensation
b) inspiration
c) additional perquisites
d) implementing new ideas or new methods
e) None of these
Ans: d)

4. If Marketing is done effectively which of the following is not required?

a) Advertisement
b) Publicity
c) Market Research
d) Market Segmentation
e) None of these
Ans: (b)

5. Motivation means

a) Inspiring employees to perform better
b) Better communication skills
c) Sales Coaching
d) Market Research
e) None of these
Ans: (a)

6. For effective marketing the salesmen should have which of these qualities?

a) Creativity
b) Team spirit
c) Motivation
d) Effective communication skills
e) All of these
Ans: (e)

7. Which of the following consumer responses is LEAST likely to overcome cognitive dissonance experienced by a consumer who is dissatisfied with their purchase?

(A) Rationalizing to ourselves that a product is actually quite good
(B) Seeing the product in a different light so that we emphasize the bad aspects of a product
(C) Seeing the product in a different light so that we emphasize the good aspects of a product
(D) Complaining and returning goods to the supplier
Ans: (A)

8. Market information means

a) Knowledge of shops and bazaars
b) Knowledge of shopping malls
c) Knowledge of customer profile and product mix
d) knowledge of various languages
e) None of these
Ans (c )

9. Cross Selling means

a) Identifying customer needs
b) matching the products to customer needs
c) convincing the customers of product benefits
d) responding to questions and objections of customers
e) all of these
Ans: (e)

10. Market Research is needed for

a) checking the market area
b) checking the right product to be sold
c) making proper marketing decisions
d) deciding right time to sell
e) All of these
Ans: (e)

11. Which sister organization of the World Bank helps private activity in developing countries by financing projects with long-term capital in the form of equity and loans?

(A) Asian Development Bank
(B) IMF
(C) International Developmental Association
(D) International Finance Corporation
Ans: (D)

12. Which of the following statement is true

a) Marketing makes the company to go into loss due to higher expenses
b) Marketing is not required in profit making companies
c) Marketing sharpens the minds of the employees
d) Marketing is a time bound seasonal function
e) Marketing is a waste of time
Ans: (c)

13. Which brand uses the slogan “Made for each other” for its cigarettes?

a) Cavenders
b) Four Square
c) Red & White
d) Wills
Ans: (d)

14. A company uses The Coors to endorse its range of snack foods. This endorsement is likely to be particularly effective if the Coors are seen by Large numbers of the company’s target market as:

(A) A primary reference group.
(B) A tertiary reference group.
(C) A secondary reference group.
(D) A non-reference group.
Ans: (B)

15. Buying decisions generally follow a pattern of overlapping stages. Which of the following best describes the typical stages of the buying process?

(A) Need recognition > Information search > Evaluation > Decision > Post purchase evaluation
(B) Need recognition > Evaluation > Information search > Decision > Post purchase evaluation
(C) Information search > Need recognition > Evaluation > Decision > Post purchase evaluation
(D) Need recognition > Information search > Decision > Evaluation > Post purchase evaluation
Ans: (A)

16 With you all the way is the slogan of

a) Vodafone
b) SBI
c) ICICI
d) Raymonds
Ans: (b)

17. Find the true statement

a) Marketing is a waste of the employees’ time
b) Marketing is not required in India due to its vast population
c) Marketing involves additional work
d) Marketing involves team work
e) Marketing is not required today due to IT advancement
Ans: (d)

18. Which company used the slogan “The complete Man”

a) DCM
b) GRASIM
c) RAYMONDS
d) VIMAL
Ans: (c)

19. Which of the following levels of Maslow’s Hierarchy of Needs is most likely to be associated with consumers’ purchase of goods which appeal to their inner sense of peace of mind (e.g. art classes)?

(A) Self-actualization
(B) Love
(C) Security
(D) Physiological
Ans: (A)

20. In a Selling Process in today’s world?

a) Only standard products are sold

b) No customization required

c) the seller need not have product knowledge

d) the seller should aim at customer satisfaction

e) only quantum of sales matters

Ans (d)

21. Needs differ from wants because:

(A) Wants are a socialized manifestation of underlying needs
(B) Needs are a socialized manifest Needs are historical; wants are about the futuretation of underlying wants
(C) Needs are historical; wants are about the future
(D) Needs and wants are exactly the same
Ans: (A)

22. Which of the following product is being sold under the brand name ZODIAC

a) Shirts

b) Ties

c) Both A and B

d) Liberty

Ans: (c) 18. A Target market is

a) entire country

b) entire city

c) entire globe

d) that which consists of customers who need the identified product

e) all of these

Ans: (d)

23. SWIFT – cars are being manufactured by

a) DCM

b) Maruti

c) Premier Automobiles

d) Hyundai

Ans: (b)

24. Sales forecasting involves

a) Sales Planning

b) Sales Pricing

c) Distribution Channels

d) Consumer tastes

e) All of these

Ans: (e)